From 82960d0ca3123170d48341f7def0a40ef0a8e750 Mon Sep 17 00:00:00 2001 From: gramps Date: Sun, 1 Nov 2026 15:43:48 -0800 Subject: [PATCH] =?UTF-8?q?docs(video):=20the=20training-video=20plan=20?= =?UTF-8?q?=E2=80=94=20formats,=20why=20Shorts=20are=20a=20funnel,=20and?= =?UTF-8?q?=20what=20to=20film?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit New `youTubeTrainingVideos.md`: the feature list worth filming, split into "ready now" and "after the surge lands" so nothing gets filmed before it exists, plus the format decisions settled on 2026-11-01. Format: 16:9 long-form is the library (search intent, walkthroughs, conversion); vertical Shorts are trailers cut from the same pass. A 16:9 video cannot be a Short, so it is a per-video choice. TikTok is a mirror of the verticals, never a strategy. The numbers behind it: Shorts need 1,000 subs + 10M views in 90 days for YPP versus 4,000 watch hours in a year; Shorts RPM is $0.02-0.08 per 1,000 against $3-8 for tutorials; and one $79 sale nets ~$55.30, which is what 700k-2M Shorts views pay. Shorts are an install engine, not revenue. Film first: privacy blur, auto-ducking, webcam blur. --- youTubeTrainingVideos.md | 89 ++++++++++++++++++++++++++++++++++++++++ 1 file changed, 89 insertions(+) create mode 100644 youTubeTrainingVideos.md diff --git a/youTubeTrainingVideos.md b/youTubeTrainingVideos.md new file mode 100644 index 0000000..d2f9f0d --- /dev/null +++ b/youTubeTrainingVideos.md @@ -0,0 +1,89 @@ +# YouTube training videos — what to film, and in what shape + +The channel (`@llamacasty`) is the funnel; Steam is the checkout. These are the videos that make the +funnel work, and the format rules settled on 2026-11-01. Money policy lives in +[`docs/ai/commercial.md`](docs/ai/commercial.md); voice and audience in `MARCOM.md` (gitignored). + +## Format — settled + +**16:9 long-form is the library. Vertical Shorts are the trailers. Not either/or.** + +- A **16:9 video cannot be a Short**: Shorts are vertical or square, up to 3 minutes. So this is a + per-video choice, not a setting on one file. +- **Long-form** carries search intent ("how do I…"), holds a walkthrough, earns trust, and is what + converts a viewer into an install. This is the priority when only one can be made. +- **Shorts** are 20–45 seconds, one feature, no setup, ending on "full walkthrough on the channel". + Their job is reach, not teaching. +- **One production pass, two outputs:** record the 16:9 tutorial, then cut a vertical from it — or + better, record the vertical separately *with LlamaCasty's own 9:16 tier* and show the app doing it. + +### Why Shorts are not the revenue plan + +- **Eligibility:** both count toward YPP, but Shorts need **1,000 subs + 10 million Shorts views in + 90 days**; long-form needs **1,000 subs + 4,000 watch hours in 12 months**. For a niche Windows + tool, 4,000 hours is a realistic year; 10M Shorts views is not. +- **RPM:** Shorts pay roughly **$0.02–0.08 per 1,000 views** in pooled ad revenue; long-form + tutorials run **$3–8 per 1,000**. 100,000 Shorts views ≈ $2–8. 1,000 long-form views ≈ $3–8. +- **The product is the revenue.** One $79 Pro sale nets ~$55.30 — roughly what **700,000–2,000,000 + Shorts views** pay. Shorts are a subscriber-and-install engine, not an income line. + +### TikTok + +**Repost the verticals; never build for it.** Zero marginal cost once a Short exists, and the odd +spike is free reach. But the feed's intent is entertainment, links are buried, and a Windows +streaming tool is a hard sell there: it is a mirror, not a strategy. + +## Cadence + +One long-form tutorial plus two Shorts cut from it, per feature. That is roughly the 8–10 asset +launch set already in `MARCOM.md`. + +## Features worth filming — ready now + +| Feature | The video it earns | +|---|---| +| Five built scenes with art | "Your stream is built before you open the app" — the KISS thesis in 90 seconds | +| Display / window capture with game detection | "It found my game by itself" | +| Webcam placement: drag, resize, mirror, rect/round, border colour + animation | "Make your cam look intentional" | +| Webcam background blur / removal | the most demo-able feature on the list | +| **Privacy blur layer** (box or circle, covers everything, brand exempt) | "The moment you need to hide something" — nobody expects it | +| Zoom magnifier (anchor or follow, Ctrl to close) | "Look at this part of my screen" | +| Vertical 9:16 tier with locked camera + chat | "Stream Shorts-style from one app" | +| One mic control: volume, mute, meter | the anti-mixer pitch | +| Voice polish: bass, treble, gate, compressor | A/B demo — sells without explanation | +| Auto-ducking | the 20-second clip that converts: loud game, voice on top | +| Limiter | "why your stream never clips" | +| TRAX background music with its own meter | "music without a copyright strike" | +| Mono fold | accessibility, and it is the creator's own story | +| Lip-sync offset | "fix audio drift in one slider" | +| One-click go-live, settings auto-filled | the headline | +| Test stream (private, simulated chat) | "practice without an audience" | +| Chat overlay (fonts, colours, fade, never stored) | privacy + looks | +| Alerts: built-in clip, custom video, sound byte, ticker | "your Super Chat moment" | +| Social bar | "your handles, validated" | +| Scoreboard layer | session tallies, monetization-adjacent | +| Drag/resize with undo, transitions (cut/fade/move/wipe) | polish demo | +| Local recording + rename on stop | "record and keep it" | +| YPP journey tracker | the monetization-awareness hook nobody else ships | + +**Film first:** privacy blur, auto-ducking, webcam blur. The two most demo-able, and the blur is +unique to this app. + +## Features to film after the surge lands + +Text layer · media file picking · scheduled streams · stream resilience / reconnect · bandwidth +step-down · publish-recording · YPP slice 2 · visibility picker. Filming these early means filming +something that does not exist yet. + +## Channel roles — do not blur them + +- **`@llamacasty`** — training and how-to, promo videos, the quiet "here's the tool I use". +- **Steam** — distribution, wishlists, stats, reviews, the store page. +- **GitHub `llamacasty/support`** — issue tracking only, deliberately behind an account. +- **`llamacasty.com`** — the model (free app, paid edition), the store link, the privacy policy. + No price, ever. + +## Support → content loop + +A repeated support question is not a ticket, it is next week's video: answer once by email, record +the answer, and the video answers it forever. Policy in `docs/ai/commercial.md` → Support.