Docs: record Shorts/TikTok output-format verification (TASK 53) + free-forever/merch round (TASK 54); mark TASK 10 superseded (Unit: task catalog)

2026-10-08 10:20:01 -07:00
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+# TASK 54 — Marcom round: free-forever positioning + merch (queued 2026-10-08)
+
+> Catalog: [`TASKS.md`](../TASKS.md) — status and requirements live here.
+
+**Why:** the monetization decision changed. LlamaCasty launches **watermark-free and free as in beer,
+forever** — no paid tiers, no branding flash. The old watermark-paid-delta plan (TASK 10) is
+superseded. Money, if any, comes from **gratuity and branded merch**, never from gating the app.
+
+**History of the ruling (creator-led, 2026-10-08):** feature set is locked for v1; there are no new
+pricing tiers to build. The compensation decision: ship the app free and watermark-free, put a
+coffee jar / merch storefront in front of people, done. Assistant recommendation that was accepted:
+**print-on-demand merch** instead of a tip jar for the main channel, because a t-shirt the viewer
+wears is free advertising a donation is not.
+
+**Done so far:**
+
+- ✅ llamacasty.com stripped of ALL pricing (2026-10-08): plans ($0/$10/$400), the feature chart,
+  the "made with LlamaCasty!" flash copy, and the `#pricing` section replaced with a **free-forever
+  band**: "Free forever. Completely yours." — no watermark, no branding on stream, no subscription,
+  no account. Nav + footer relinked to `#free`. Deployed + verified live (0 pricing refs).
+- ✅ Ruling recorded: no watermark, no branding-flash, app ships as-is.
+
+**Merch plan (accepted):**
+
+- **Printful as primary** (quality + creative control, its storefront is enough; free), **Spreadshirt
+  as the set-and-forget fallback.** One store only, linked prominently on llamacasty.com and in the
+  app's About pop-up ("so it's always present").
+- **Small lineup: 3–5 items** to start (t-shirt, mug, sticker set — the llama logo is the obvious
+  draw). Assets live in `llamacasty.web/assets/img/` (icon-512.png, logo.webp, gramps-480.webp).
+
+**In-app tasks bundled here (small, App-layer only):**
+
+- ☐ Branding-flash text becomes **"llamacasty.com"** (single small mention) instead of the
+  "made with LlamaCasty!" overlay — pending the "no branding, completely yours" wording conflict:
+  a streamer showing zero branding and a streamer showing "llamacasty.com" are different promises;
+  creator to pick.
+- ☐ Add the merch/storefront links to the **About pop-up** so the store is reachable from inside
+  the app at all times.
+
+**Marcom write-up:** capture this whole decision (positioning, competitor note — Meld Studio runs
+free core + paid AI tiers and a merch store; ArtCraft monetizes AI credits — the free-forever
+difference) into the dedicated **marcom.md** file once the creator creates it. This task file is the
+working copy until then.