diff --git a/TASKS/task-54-marcom-free-merch.md b/TASKS/task-54-marcom-free-merch.md
index 847a15e..1c920d0 100644
--- a/TASKS/task-54-marcom-free-merch.md
+++ b/TASKS/task-54-marcom-free-merch.md
@@ -20,11 +20,15 @@ wears is free advertising a donation is not.
   no account. Nav + footer relinked to `#free`. Deployed + verified live (0 pricing refs).
 - ✅ Ruling recorded: no watermark, no branding-flash, app ships as-is.
 
-**Merch plan (accepted):**
+**Merch plan (accepted, corrected 2026-10-08):**
 
-- **Printful as primary** (quality + creative control, its storefront is enough; free), **Spreadshirt
-  as the set-and-forget fallback.** One store only, linked prominently on llamacasty.com and in the
-  app's About pop-up ("so it's always present").
+- **Printful as the producer/fulfillment** (quality + creative control). **CORRECTION:** Printful has
+  **no first-party storefront available to us** — its "Quick Stores" is US-seller/US-buyer only (and
+  no custom domain), so it never appears on the store-connect page. A storefront *layer* is required.
+  Chosen: **Big Cartel** (free plan = 5 products, custom domain, artist/independent positioning —
+  the exact lineup size) integrated via Printful's connect flow; **Square Online's** free plan is the
+  fallback. One store only, linked prominently on llamacasty.com and in the app's About pop-up
+  ("so it's always present").
 - **Small lineup: 3–5 items** to start (t-shirt, mug, sticker set — the llama logo is the obvious
   draw). Assets live in `llamacasty.web/assets/img/` (icon-512.png, logo.webp, gramps-480.webp).