# YouTube training videos — what to film, and in what shape

The channel (`@llamacasty`) is the funnel; Steam is the checkout. These are the videos that make the
funnel work, and the format rules settled on 2026-11-01. Money policy lives in
[`docs/ai/commercial.md`](docs/ai/commercial.md); voice and audience in `MARCOM.md` (gitignored).

## Format — settled

**16:9 long-form is the library. Vertical Shorts are the trailers. Not either/or.**

- A **16:9 video cannot be a Short**: Shorts are vertical or square, up to 3 minutes. So this is a
  per-video choice, not a setting on one file.
- **Long-form** carries search intent ("how do I…"), holds a walkthrough, earns trust, and is what
  converts a viewer into an install. This is the priority when only one can be made.
- **Shorts** are 20–45 seconds, one feature, no setup, ending on "full walkthrough on the channel".
  Their job is reach, not teaching.
- **One production pass, two outputs:** record the 16:9 tutorial, then cut a vertical from it — or
  better, record the vertical separately *with LlamaCasty's own 9:16 tier* and show the app doing it.

### Why Shorts are not the revenue plan

- **Eligibility:** both count toward YPP, but Shorts need **1,000 subs + 10 million Shorts views in
  90 days**; long-form needs **1,000 subs + 4,000 watch hours in 12 months**. For a niche Windows
  tool, 4,000 hours is a realistic year; 10M Shorts views is not.
- **RPM:** Shorts pay roughly **$0.02–0.08 per 1,000 views** in pooled ad revenue; long-form
  tutorials run **$3–8 per 1,000**. 100,000 Shorts views ≈ $2–8. 1,000 long-form views ≈ $3–8.
- **The product is the revenue.** One $79 Pro sale nets ~$55.30 — roughly what **700,000–2,000,000
  Shorts views** pay. Shorts are a subscriber-and-install engine, not an income line.

### TikTok

**Repost the verticals; never build for it.** Zero marginal cost once a Short exists, and the odd
spike is free reach. But the feed's intent is entertainment, links are buried, and a Windows
streaming tool is a hard sell there: it is a mirror, not a strategy.

## Cadence

One long-form tutorial plus two Shorts cut from it, per feature. That is roughly the 8–10 asset
launch set already in `MARCOM.md`.

## Features worth filming — ready now

| Feature | The video it earns |
|---|---|
| Five built scenes with art | "Your stream is built before you open the app" — the KISS thesis in 90 seconds |
| Fullscreen-game detection on the Live background | "It found my game by itself" |
| **Capture Window** (preview right-click → Capture Window…, or Change Capture… on the row) | "Stream one app, not your whole desktop" — and why the pick is session-scoped, not saved |
| **Capture Desktop → display list** | "Stream your second monitor" — including the auto-switch when a game opens elsewhere |
| Webcam placement: drag, resize, mirror, rect/round, border colour + animation | "Make your cam look intentional" |
| Webcam background blur / removal | the most demo-able feature on the list |
| **Green/blue screen removal** (chroma key, auto-detects the screen colour, opt-in suggestion in Settings) | distinguisher: "no physical green sheet" — and it works on alert clips too, because a clip is a clip |
| **Video file layers** (add a clip; its audio joins the mixer, loops, per-layer mute + level) | "play a video inside your scene" — ending reels, trailers, countdowns |
| **"How to Blur" — privacy blur layer** (box or circle, covers everything, brand exempt) | its own video, not a segment: "The moment you need to hide something" — nobody expects it. Webcam blur is the separate row above |
| Zoom: left-click in preview while live, Ctrl+right-click while editing, Ctrl closes; Circle / 9:16 / 16:9 shapes, anchor or follow | "Zoom in on anything, mid-stream" |
| Vertical 9:16 tier with locked camera + chat | "Stream Shorts-style from one app" |
| One mic control: volume, mute, meter | the anti-mixer pitch |
| Voice polish: bass, treble, gate, compressor | A/B demo — sells without explanation |
| Auto-ducking | the 20-second clip that converts: loud game, voice on top |
| Limiter | "why your stream never clips" |
| TRAX background music with its own meter | "music without a copyright strike" |
| Mono fold | accessibility, and it is the creator's own story |
| Lip-sync offset | "fix audio drift in one slider" |
| One-click go-live, settings auto-filled | the headline |
| **Edit the live broadcast on air** (title, description, tags, visibility from the Stream Info drawer; same fields prefill the Go Live dialog) | "change your stream title without restarting" |
| **Global hotkeys** (F1–F5 scenes, F6 start/stop, F7 mic, F8 desktop audio, F9 TRAX; OS-level, so they work while your game has focus) | "run the whole show from the keyboard" |
| Layout autosave | "close the app, come back, it is where you left it" |
| Record with no account, no sign-in | "you do not need YouTube to press record" |
| Test stream (private, simulated chat) | "practice without an audience" |
| **Replay clips** — F10 saves the last 15 s; a layer replays it (once in Live, a looping reel elsewhere) | "clip that" — the moment nobody had to leave the keyboard for |
| **Timed ticker messages** — every N minutes, your own line | "promote something without remembering to" |
| **Per-event alert videos** — a different clip per event kind | "your Super Chat gets its own moment" |
| **Resilience**: ingest pre-flight (dead network never creates a ghost broadcast), reconnect without ending the stream, one-click **Back on air**, crash-safe fragmented MP4 | "the network dropped and the stream came back" — proof beats a feature list |
| Chat overlay (fonts, colours, fade, never stored) | privacy + looks |
| Alerts: built-in clip, custom video, sound byte, ticker | "your Super Chat moment" |
| Social bar | "your handles, validated" |
| Scoreboard layer | session tallies, monetization-adjacent |
| Drag/resize with undo, transitions (cut/fade/wipe — **Move is still queued**, see below) | polish demo |
| Local recording + rename on stop | "record and keep it" |
| YPP journey tracker | the monetization-awareness hook nobody else ships |

**Film first:** privacy blur ("How to Blur"), auto-ducking, green/blue screen removal. Those three
sell in twenty seconds with no narration, and no competitor ships the first or the third.

**This table is the running list.** Every subject the creator names — in passing, in a bug report,
or in a support answer — gets a row here the moment it is said, even if the video is months away.
That, not a backlog, is how the channel keeps its inventory.

## Features to film after the surge lands

Text layer · scheduled streams (TASK 34) · bandwidth step-down (33) · publish-recording (50) ·
YPP slice 2 (39·2) · visibility picker at release · **Move transition** (per-layer carry-across-scenes) ·
scene-linked audio (35). Filming these early means filming
something that does not exist yet.

## Channel roles — do not blur them

- **`@llamacasty`** — training and how-to, promo videos, the quiet "here's the tool I use".
- **Steam** — distribution, wishlists, stats, reviews, the store page.
- **GitHub `llamacasty/support`** — issue tracking only, deliberately behind an account.
- **`llamacasty.com`** — the model (free app, paid edition), the store link, the privacy policy.
  No price, ever.

## Support → content loop

A repeated support question is not a ticket, it is next week's video: answer once by email, record
the answer, and the video answers it forever. Policy in `docs/ai/commercial.md` → Support.