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gramps 7827d239e2 docs(commercial): one source of truth for the money — prices, entitlement, channels

The commercial plan was spread over five documents written in five different weeks,
and they contradicted each other: product.md sold the Store, decisions.md called the
Store dead then re-opened, Distribution.md (736 lines) still described Polar as a
download host, MARCOM.md quoted "no subscription" next to a paid tier, and README.md
promised "free forever". An outsider could not tell what ships.

docs/ai/commercial.md is now the only place money is decided: free = whole app at a
921,600 px / 30 fps output profile covering the recording as well as the stream; Pro =
$10/mo or $400 lifetime through Polar, key bound to the buyer's YouTube channel ID via
a claim page, 2 activations, 7–14 day lease with offline grace, fail closed, never
downgrade a running stream; one portable zip + winget primary, Steam and the Store
parked; Azure Trusted Signing (~$9.99/mo), no EV; Founding 200 promo; ~$135/yr costs;
anti-piracy posture and what is permanently rejected.

Everything else now points at it instead of restating it:
- product.md — money sections replaced with pointers; packaging rewritten to
  winget-first, Store parked; signing updated to Trusted Signing.
- decisions.md — graveyard with cause of death for free-forever, the Store ordering,
  the updater, and the 2026-10-30 reversal of the quality-ceiling rejection.
- Distribution.md — rewritten to release mechanics only (artifact, GitHub Releases,
  winget manifest, signing, checklist, takedown): 736 → 120 lines.
- TASKS.md — TASK 54 rewritten, TASK 48's route settled, TASK 10 superseded, five new
  rows (entitlement seam, output-profile gate, licence UI, system messages, packaging).
- README.md — "free forever" replaced with the real split.
- capture.md — obs-backgroundremoval is GPL-3.0 and so licence-INCOMPATIBLE since the
  proprietary EULA; the old "compatible" line was falsified by that change.
- TASKS/task-10, task-48, task-51, task-54 — superseded-banner at the top of each, so
  none of them reads as current policy.
- HANDOFF.md — rewritten: plan settled, next code unit is the entitlement seam.

MARCOM.md and MONETIZATION.md (gitignored) were corrected in place: policy pointer at
the top of each, the flash removed from every live claim, the Polar fee break-even
corrected to ~$900/mo, and the projections flagged as written against a dead model.

2026-10-31 08:32:25 -07:00

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TASK 10 — Monetization: watermark-only paid delta (branding flash)

⛔ RETIRED — 2026-10-30. Both halves of this file are dead: the watermark/branding-flash delta (retired 2026-10-30) and Store IAP as the billing provider (Store is parked, third channel, 2026-10-31). The paid delta is output quality now, sold through Polar. Live policy: docs/ai/commercial.md; cause of death: docs/ai/decisions.md. Nothing here is a build instruction.

Catalog: TASKS.md — status and requirements live here.

Goal: a paid tier that removes the branding flash and nothing else. Every feature is free — Alerts, social bar slots, voice filters, TRAX, recording, analytics. The free tier is the full app. ⛔ There is no feature gating, ever — revenue argument, not taste: the free tier's reach is the funnel, and the flash is an ad running inside other people's content, so a free user with a flash every 30–60s is already paying in exposure.

⚠️ STATUS: THIS IS A TEARDOWN, NOT A BUILD (2026-09-27). The billing provider is Microsoft Store IAP, not Polar. Everything below describing Polar is dead and is retained only as history. Do not resurrect any of it. The teardown's file-by-file list lives in TASKS/task-48-distribution-msix.md item 0 — work from there, not from this file.

Pricing — ✅ DECIDED 2026-09-27: $10/mo subscription, or $400 lifetime. No annual.

Tier	Price	Net after 15%	Role
Free	$0	—	Everything, plus the branding flash. The funnel.
Pro monthly	$10/mo	~$8.50/mo	The default. Low-risk entry.
Pro lifetime	$400	~$340	The hedge. Committed / subscription-hostile buyers.

15% Store revenue share, subscriptions included — verified from the ADA v8.10 PDF, §6(b)(i). Net receipts are after VAT/GST, so commission is not paid on pass-through tax.
Break-even is month 40, so the two tiers barely compete — which is why lifetime is safe to offer at launch rather than saving it for later.
⛔ No annual tier — Microsoft does not pro-rate and the developer cannot refund the forfeited remainder. ⛔ No .99 prices. ⛔ No discounted upgrade SKU.
ADA §6(h): raising the price disables auto-renew ⇒ $10 is effectively locked for life.
⛔ Superseded pricing, do not cite: the 2026-09-21 one-time model ($29 founder → $49 list lifetime) and the earlier $49.99/yr → $99/yr subscription.

Related work — monetization awareness (2026-09-01, ungated, free): this task's billing is the payer side; the product also carries built-in, ungated monetization awareness for every creator — reward-event capture (all 7 liveChatMessage reward event types → canonical RewardEvent → SQLite persistence), per-session/broadcast reports (members, Super Chat $, stickers, gifts, milestones — the in-app replacement for the emailed "stream activity report"), and a journey tracker (position % + ETA vs. versioned, date-aware YPP thresholds; the Tier-2 bar doubles for new applicants 2027-02-01). Details and design notes: ai.md → Monetization. This is tracked as related work under this task's narrative, not a separate task number — it ships in its own code slices with one integration test each. Scope: v1 (2026-09-01 complete-v1 ruling — there is no v1.x): slice order = reward-event capture → session report → journey tracker → Alerts (TASK 3 item 20).

Business details (pricing, Partner Center product declaration) in MONETIZATION.md (gitignored).

Status: 🔶 TEARDOWN — steps 1–7 shipped under Polar, all now to be removed

Steps 1–7 below are a record of what was built, not a description of what ships. The Polar licensing path is being deleted because Store IAP supplies the same bit from the OS entitlement.

⛔ Billing provider — was Polar (polar.sh). DELETED. The product, checkout link, and the discount codes LLAMAFOUNDER / LLAMA50 no longer exist. Store IAP products are declared in Partner Center, not Polar.
⛔ License key entry + verification UI — was the About-overlay swap panel ("Enter License Key"). DELETING.
⛔ Offline entitlement — was LayoutStore Settings (LicenseKey, LicenseValidatedAt, IsPremium) + a 14-day offline grace period + startup re-validation. DELETING. The OS supplies license state, so the entire offline-grace machine goes with it — along with the whole "network flaky → app thinks I'm expired" bug class.
✅ BrandFlash → watermark toggle — IsPremium setter flips BrandFlashEnabled = !value, so the flash stops the moment the entitlement flips. This survives the teardown. Under Store IAP IsPremium is derived from the Store entitlement rather than a remote HTTP call. One bit, locally cached, refreshed by the OS. ⚠️ This is the whole product surface of the paid tier.
✅ Remove social slot locks — all 6 social bar slots open to everyone. Survives.
⛔ "Unlock Premium" button — PremiumUrl pointed at Polar checkout. DELETING; the Store handles purchase. Paid users see zero license UI.
⛔ Licensing model / renewal-lapse path — already dead before the Store ruling (a perpetual key never expires). Now superseded again: Store IAP has no keys at all.
✅ Velopack auto-updates — NuGet package + bootstrap in App.xaml.cs. DELETED 2026-10-22 (TASK 48 slice 3) — a compliance action, not cleanup: the updater downloaded and executed, and Store policy 10.2.2 does not permit it. The Store updates the app instead. Guard: ytLive.Tests/StorePackagingTests.cs.

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TASK 10 — Monetization: watermark-only paid delta (branding flash)

Status: 🔶 TEARDOWN — steps 1–7 shipped under Polar, all now to be removed

5.7 KiB

Raw Blame History