docs(commercial): one price — $79 Steam DLC rising to $99, subscription retired

Creator ruling 2026-11-01. One SKU, one price, Steam does the selling.

- Pro is a one-time Steam DLC on the free app: $79 introductory, $99 on a stated date, announced
  where the price is shown and actually raised.
- The subscription is retired. The reasoning is in decisions.md: no service behind a monthly fee
  (no servers, no cloud, no content), ~1-3 subscribers per 1,000 installs against 5-8% churn, and
  it carried the most expensive code in the product.
- Polar goes dormant. Its customer-portal design is recorded, not built. The "freemium on Steam,
  convert on Polar, Valve gets nothing" proposal is rejected: in-app purchases must use the Steam
  Wallet, so it risks the listing to save ~$24 a sale.
- Entitlement collapses to `steamDlcOwned`. No lease, no key, no portal, no device limit; the
  greyed tier opens the Steam store overlay, so every purchase stays inside Valve's own surface.
- The site publishes the model and links the store page. It takes no payment and hosts no binaries.
- The $400 lifetime died with the subscription it anchored. Founding 200 died with the coupons and
  passes it needed.

Costs: $115 fixed year one; $79 nets $55.30 after Steam, so three sales cover the year.

TASKS.md

@@ -58,10 +58,10 @@ persisted; renderer mirrors `Services/ChatBoxRenderer.cs`.
 | 50 | ☐ | One-button publish of the local recording (resumable upload) | [`task-50`](TASKS/task-50-publish-recording.md) |
 | 53 | ☐ | Output-format contract: pin every tier with a geometry test, prove 9:16 end-to-end, recorded file matches output | [`task-53`](TASKS/task-53-output-formats.md) |
 | 54 | 🔶 | Freemium: EULA + privacy shipped; **no licence path built** — needs the entitlement seam, the output-profile cap and the licence UI below; site copy still says free forever | [`task-54`](TASKS/task-54-marcom-free-merch.md) |
-| — | 🔶 | **Steamworks entitlement** — `IEntitlement` + `SteamEntitlement` (Steamworks.NET) + fake **done**; needs the DLC app id from Steamworks, then the ownership path is live | [`commercial`](docs/ai/commercial.md) |
-| — | ☐ | **Entitlement seam** — Polar customer-portal path for the monthly (org ID public, org token never in the app), `conditions: {channel_id}`, 7–14 day lease, `--activate` CLI. **No claim page, no server** | [`commercial`](docs/ai/commercial.md) |
+| — | 🔶 | **Steamworks entitlement** — `IEntitlement` + `SteamEntitlement` (Steamworks.NET) + fake **done**; needs the DLC app id from Steamworks. **Polar path retired** — one-time Steam DLC only | [`commercial`](docs/ai/commercial.md) |
+| — | ❌ | **Polar subscription path** — retired 2026-11-01 with the one-price model. Design kept in `decisions.md`, not built | [`decisions`](docs/ai/decisions.md) |
 | — | 🔶 | **OutputProfile gate** — resolver + `EncoderOptions` wiring **done** (`Models/OutputProfile.cs`, one ffmpeg/two outputs, dev override); remaining: greyed tier entries in the dropdown, entitlement wiring | [`commercial`](docs/ai/commercial.md) |
-| — | ☐ | **Licence UI** — four states, 7/1/0-day notices, "monthly is on the website, not Steam" line, portal link, licence ID in About | [`commercial`](docs/ai/commercial.md) |
+| — | ☐ | **Licence UI** — two states only: owned → Pro · not owned → greyed tiers + "unlock on Steam" (opens the store overlay). No key entry, no notices, no portal | [`commercial`](docs/ai/commercial.md) |
 | — | ☐ | **System messages** — `SystemMessage` + `MessageCenter`, strip above the dock, dedupe by key, short history, never composited | [`ui-surface`](docs/ai/ui-surface.md) |
 | — | ☐ | **Steam packaging** — rename, `publish` output + `steam_api64.dll`, depot, `steamcmd` upload, store page + assets, DLC app | [`Distribution.md`](Distribution.md) |
 | — | ☐ | **Training-video series** — capture the first 8–10 recurring questions as videos on `@llamacasty`; each is documentation, channel content and monetization at once | MARCOM → support→content loop |