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Author SHA1 Message Date
gramps 82960d0ca3 docs(video): the training-video plan — formats, why Shorts are a funnel, and what to film
New `youTubeTrainingVideos.md`: the feature list worth filming, split into "ready now" and
"after the surge lands" so nothing gets filmed before it exists, plus the format decisions
settled on 2026-11-01.

Format: 16:9 long-form is the library (search intent, walkthroughs, conversion); vertical Shorts
are trailers cut from the same pass. A 16:9 video cannot be a Short, so it is a per-video choice.
TikTok is a mirror of the verticals, never a strategy.

The numbers behind it: Shorts need 1,000 subs + 10M views in 90 days for YPP versus 4,000 watch
hours in a year; Shorts RPM is $0.02-0.08 per 1,000 against $3-8 for tutorials; and one $79 sale
nets ~$55.30, which is what 700k-2M Shorts views pay. Shorts are an install engine, not revenue.

Film first: privacy blur, auto-ducking, webcam blur.
2026-11-01 15:43:48 -08:00