docs(video): the training-video plan — formats, why Shorts are a funnel, and what to film

New `youTubeTrainingVideos.md`: the feature list worth filming, split into "ready now" and
"after the surge lands" so nothing gets filmed before it exists, plus the format decisions
settled on 2026-11-01.

Format: 16:9 long-form is the library (search intent, walkthroughs, conversion); vertical Shorts
are trailers cut from the same pass. A 16:9 video cannot be a Short, so it is a per-video choice.
TikTok is a mirror of the verticals, never a strategy.

The numbers behind it: Shorts need 1,000 subs + 10M views in 90 days for YPP versus 4,000 watch
hours in a year; Shorts RPM is $0.02-0.08 per 1,000 against $3-8 for tutorials; and one $79 sale
nets ~$55.30, which is what 700k-2M Shorts views pay. Shorts are an install engine, not revenue.

Film first: privacy blur, auto-ducking, webcam blur.

youTubeTrainingVideos.md

@@ -0,0 +1,89 @@
+# YouTube training videos — what to film, and in what shape
+
+The channel (`@llamacasty`) is the funnel; Steam is the checkout. These are the videos that make the
+funnel work, and the format rules settled on 2026-11-01. Money policy lives in
+[`docs/ai/commercial.md`](docs/ai/commercial.md); voice and audience in `MARCOM.md` (gitignored).
+
+## Format — settled
+
+**16:9 long-form is the library. Vertical Shorts are the trailers. Not either/or.**
+
+- A **16:9 video cannot be a Short**: Shorts are vertical or square, up to 3 minutes. So this is a
+  per-video choice, not a setting on one file.
+- **Long-form** carries search intent ("how do I…"), holds a walkthrough, earns trust, and is what
+  converts a viewer into an install. This is the priority when only one can be made.
+- **Shorts** are 20–45 seconds, one feature, no setup, ending on "full walkthrough on the channel".
+  Their job is reach, not teaching.
+- **One production pass, two outputs:** record the 16:9 tutorial, then cut a vertical from it — or
+  better, record the vertical separately *with LlamaCasty's own 9:16 tier* and show the app doing it.
+
+### Why Shorts are not the revenue plan
+
+- **Eligibility:** both count toward YPP, but Shorts need **1,000 subs + 10 million Shorts views in
+  90 days**; long-form needs **1,000 subs + 4,000 watch hours in 12 months**. For a niche Windows
+  tool, 4,000 hours is a realistic year; 10M Shorts views is not.
+- **RPM:** Shorts pay roughly **$0.02–0.08 per 1,000 views** in pooled ad revenue; long-form
+  tutorials run **$3–8 per 1,000**. 100,000 Shorts views ≈ $2–8. 1,000 long-form views ≈ $3–8.
+- **The product is the revenue.** One $79 Pro sale nets ~$55.30 — roughly what **700,000–2,000,000
+  Shorts views** pay. Shorts are a subscriber-and-install engine, not an income line.
+
+### TikTok
+
+**Repost the verticals; never build for it.** Zero marginal cost once a Short exists, and the odd
+spike is free reach. But the feed's intent is entertainment, links are buried, and a Windows
+streaming tool is a hard sell there: it is a mirror, not a strategy.
+
+## Cadence
+
+One long-form tutorial plus two Shorts cut from it, per feature. That is roughly the 8–10 asset
+launch set already in `MARCOM.md`.
+
+## Features worth filming — ready now
+
+| Feature | The video it earns |
+|---|---|
+| Five built scenes with art | "Your stream is built before you open the app" — the KISS thesis in 90 seconds |
+| Display / window capture with game detection | "It found my game by itself" |
+| Webcam placement: drag, resize, mirror, rect/round, border colour + animation | "Make your cam look intentional" |
+| Webcam background blur / removal | the most demo-able feature on the list |
+| **Privacy blur layer** (box or circle, covers everything, brand exempt) | "The moment you need to hide something" — nobody expects it |
+| Zoom magnifier (anchor or follow, Ctrl to close) | "Look at this part of my screen" |
+| Vertical 9:16 tier with locked camera + chat | "Stream Shorts-style from one app" |
+| One mic control: volume, mute, meter | the anti-mixer pitch |
+| Voice polish: bass, treble, gate, compressor | A/B demo — sells without explanation |
+| Auto-ducking | the 20-second clip that converts: loud game, voice on top |
+| Limiter | "why your stream never clips" |
+| TRAX background music with its own meter | "music without a copyright strike" |
+| Mono fold | accessibility, and it is the creator's own story |
+| Lip-sync offset | "fix audio drift in one slider" |
+| One-click go-live, settings auto-filled | the headline |
+| Test stream (private, simulated chat) | "practice without an audience" |
+| Chat overlay (fonts, colours, fade, never stored) | privacy + looks |
+| Alerts: built-in clip, custom video, sound byte, ticker | "your Super Chat moment" |
+| Social bar | "your handles, validated" |
+| Scoreboard layer | session tallies, monetization-adjacent |
+| Drag/resize with undo, transitions (cut/fade/move/wipe) | polish demo |
+| Local recording + rename on stop | "record and keep it" |
+| YPP journey tracker | the monetization-awareness hook nobody else ships |
+
+**Film first:** privacy blur, auto-ducking, webcam blur. The two most demo-able, and the blur is
+unique to this app.
+
+## Features to film after the surge lands
+
+Text layer · media file picking · scheduled streams · stream resilience / reconnect · bandwidth
+step-down · publish-recording · YPP slice 2 · visibility picker. Filming these early means filming
+something that does not exist yet.
+
+## Channel roles — do not blur them
+
+- **`@llamacasty`** — training and how-to, promo videos, the quiet "here's the tool I use".
+- **Steam** — distribution, wishlists, stats, reviews, the store page.
+- **GitHub `llamacasty/support`** — issue tracking only, deliberately behind an account.
+- **`llamacasty.com`** — the model (free app, paid edition), the store link, the privacy policy.
+  No price, ever.
+
+## Support → content loop
+
+A repeated support question is not a ticket, it is next week's video: answer once by email, record
+the answer, and the video answers it forever. Policy in `docs/ai/commercial.md` → Support.