gramps
7827d239e2
The commercial plan was spread over five documents written in five different weeks, and they contradicted each other: product.md sold the Store, decisions.md called the Store dead then re-opened, Distribution.md (736 lines) still described Polar as a download host, MARCOM.md quoted "no subscription" next to a paid tier, and README.md promised "free forever". An outsider could not tell what ships. docs/ai/commercial.md is now the only place money is decided: free = whole app at a 921,600 px / 30 fps output profile covering the recording as well as the stream; Pro = $10/mo or $400 lifetime through Polar, key bound to the buyer's YouTube channel ID via a claim page, 2 activations, 7–14 day lease with offline grace, fail closed, never downgrade a running stream; one portable zip + winget primary, Steam and the Store parked; Azure Trusted Signing (~$9.99/mo), no EV; Founding 200 promo; ~$135/yr costs; anti-piracy posture and what is permanently rejected. Everything else now points at it instead of restating it: - product.md — money sections replaced with pointers; packaging rewritten to winget-first, Store parked; signing updated to Trusted Signing. - decisions.md — graveyard with cause of death for free-forever, the Store ordering, the updater, and the 2026-10-30 reversal of the quality-ceiling rejection. - Distribution.md — rewritten to release mechanics only (artifact, GitHub Releases, winget manifest, signing, checklist, takedown): 736 → 120 lines. - TASKS.md — TASK 54 rewritten, TASK 48's route settled, TASK 10 superseded, five new rows (entitlement seam, output-profile gate, licence UI, system messages, packaging). - README.md — "free forever" replaced with the real split. - capture.md — obs-backgroundremoval is GPL-3.0 and so licence-INCOMPATIBLE since the proprietary EULA; the old "compatible" line was falsified by that change. - TASKS/task-10, task-48, task-51, task-54 — superseded-banner at the top of each, so none of them reads as current policy. - HANDOFF.md — rewritten: plan settled, next code unit is the entitlement seam. MARCOM.md and MONETIZATION.md (gitignored) were corrected in place: policy pointer at the top of each, the flash removed from every live claim, the Polar fee break-even corrected to ~$900/mo, and the projections flagged as written against a dead model.
134 lines
9.2 KiB
Markdown
134 lines
9.2 KiB
Markdown
# Decisions log — retired paths, kept so they are not re-litigated
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One dated line per decision that **no longer governs**, plus the reason it died. Read only when
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you are about to re-open one of them. **Live commercial rules (prices, entitlement, channels,
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signing, promo) are in [`commercial.md`](commercial.md)**; the other live rules live in the
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subsystem files. This is the graveyard with cause of death.
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## Monetization
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### 2026-10-30 — freemium replaces free-forever (creator ruling)
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Free tier caps output at **720p30**; **$10/month** or **$400 lifetime** unlocks the higher tiers.
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Reverses the 2026-10-08 free-forever ruling below, which was a *current decision*, not an absolute.
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The live detail — pixel budget, stream + recording, channel binding, lease, notice cadence — is in
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[`commercial.md`](commercial.md); do not re-derive it here.
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**The website publishes the model, never the numbers** (free forever, every feature unlocked, a paid
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edition at launch) — the terms may still change. The real plan is recorded internally in the site's
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`build-this.md`; keep both in step when it moves.
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### Superseded: free forever (2026-10-08, TASK 54)
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- **2026-09-21** one-time perpetual licence `$29` founder → `$49` list — superseded 6 days later.
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- **2026-09-27** `$10/mo` subscription or `$400` lifetime, **no annual**. Store revenue share was
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verified at **15%** (ADA v8.10 §6(b)(i) → `$8.50` / `$340` net), including subscriptions.
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- **No annual tier** because Microsoft does not pro-rate: *"monthly subscriptions and initial
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(pre-renewal) purchases aren't eligible for a prorated refund"* — a first-year subscriber who
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cancels loses the remaining months and the developer cannot refund it.
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- **Clean numbers, no `.99`** (creator: *"Let's stop with the x.99 stuff"*). The convention exists
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only to make a price look cheaper, which is incoherent for a brand sold on honesty.
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- **Escalation model** (2026-09-01): the credit was deliberately obnoxious self-promo; the cadence
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*is* the nagware — no modals, no feature locks, no stream-time cutoffs.
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- **Pre-GA posture — preview-only flash** (reversed 2026-09-26): the credit used to render in the
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preview and never on the broadcast, to keep test VODs clean. The creator ruled the free tier must
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be honest advertising; it now composites into output and recordings when enabled.
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- **Rejected**: always-on watermark (obscurable — replaced by the flash), hard stream-time cutoffs
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(a stream dying mid-broadcast reads as broken), soft-limit nagging, freemium feature tiers,
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donation-only, and any resolution/quality ceiling. Auto step-down (TASK 33) is a *protect the
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stream* feature, never a monetization penalty. ⚠️ **The quality-ceiling and feature-tier halves
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were reversed on 2026-10-30** (freemium, output-quality delta); the watermark, cutoff and
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nagging rejections still stand.
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- **Polar** — $50 already paid, 5% + $0.50 Starter, merchant of record. **Live again as of
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2026-10-31** (`commercial.md`). The org ID `c05fb364-…`, the `LCYT-` key prefix and the
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customer-portal validate endpoint are recorded in `CREDENTIALS.md`; no product, licence keys or
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discount codes exist yet. The old `PolarLicenseService`/`Helpers/PolarLicense.cs` are still gone
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— the 14-day-grace design has to be rebuilt (as a lease, not a permanent cache).
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- **Store IAP** was never implemented — `Windows.Services.Store` appears nowhere in the repo.
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- ⚠️ **Two obligations any future subscription would create** (ADA §6(h)): fulfil the whole period
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as marketed (breach → Microsoft may refund in full at its discretion), and **raising the price
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disables auto-renew** — the launch price is effectively locked for the product's life.
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## Distribution — Store PARKED as the third channel (2026-10-31)
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**2026-10-31:** **winget over a portable zip is the primary channel** — one self-contained
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`LlamaCasty.exe` + bundled `ffmpeg\`, zipped, hosted on GitHub Releases, manifest in
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`microsoft/winget-pkgs` with a pinned SHA-256. Steam is second and parked at $100 (lifetime Pro as
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DLC only — Steam has no subscriptions). The **Microsoft Store is third and parked** until the
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creator opens the **$19 Individual** developer account: it is the only storefront that bills a
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subscription natively and installs without a SmartScreen warning, and it bans self-updaters.
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Channels, costs, artifact and signing: [`commercial.md`](commercial.md).
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**Why the ordering inverted:** winget has no discovery, but neither does the Store for utilities,
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and winget costs nothing, needs no account, no certification and no MSIX pipeline — while the
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audience installs Windows tools from a command line. The site and the YouTube channel are the
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funnel in both cases.
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## Superseded: Store was "the route again" — 2026-10-30 (ordering only)
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**2026-10-30:** a **Microsoft Individual developer account** (not Company) removed the legal-entity
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blocker — the publisher line shows the verified individual name, and Partner Center does not
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convert Individual → Company later. That finding stands; what it no longer implies is *primary*.
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The site copy ("Coming soon to the Microsoft Store") stays true until the download page lands, then
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the Store line becomes the secondary note.
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## Superseded: Store route withdrawn 2026-10-22
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- **2026-09-27 Store MSIX + Store IAP decided; 2026-10-22 withdrawn.** A brand name on the
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Store's *publisher* line requires a **Company** account → a registered legal entity (LLC ~$85
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New Mexico with a ~2-week SOS backlog, ~$143 Wyoming). Partner Center does **not** convert an
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Individual account to a Company account later, and an Individual account publishes under the
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verified legal name. The creator will not fund an entity for a nameplate.
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- **2026-10-22 Velopack deleted** — it downloaded and executed, which Store policy 10.2.2 forbids
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(and which the 2026-10-31 plan keeps forbidden). The app has **no self-updater by policy**:
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`winget upgrade` plus an in-app "newer version exists" banner is the update path, and
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`StorePackagingTests` asserts that no self-updater returns.
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- **The MSIX package still builds** (159 MB `artifacts/LlamaCasty.msix`, submitted nowhere) — it
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is the parked Store channel's artifact.
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- **Signing**: Microsoft removed the EV instant-bypass for SmartScreen in March 2024, so EV buys
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what OV buys. The 2026-10-22 ruling was *ship unsigned*; **2026-10-31 supersedes it with Azure
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Trusted Signing (~$9.99/month)**, which is Microsoft-issued and accrues reputation.
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- **Steam when $100 exists**: Steam Direct $100/product (recoupable after $1,000 AGR), categories
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*Audio/Video Production* / *Player Tools* (OBS precedent), developer/publisher name self-chosen
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(no entity needed), 5+ 1920×1080 screenshots + capsule art, a build Valve runs, a 2-week live
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page, 30% cut, and no subscription support.
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## Product surface — retired
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- **2026-09-24 StreamElements replaced by native alerts** (TASK 43). No third-party widget feed:
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the chat poll *is* the event feed.
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- **2026-09-01 the screens/layers settings audit** was retired into the gold pass (TASK 36 item 3)
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rather than run as session debt.
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- **2026-10-04 launch position**: restoring the saved position was rejected for a derived
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top-left placement. The live rule is in `ui-surface.md`; the old clamp's tolerance range is why
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it must not come back.
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- **D3D11 swap compositor** — superseded by the software compositor (TASK 3 item 16).
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- **Windows 8 / 32-bit support** — 64-bit Windows 10/11 only (creator ruling 2026-10-09).
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- **"There is no v1.x"** (2026-09-01): everything queues to v1 or to *out of product,
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permanently* — no feature parks "for a later version".
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## Out of product — permanently
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Do not build these; each was explicitly ruled out.
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- **Anti-piracy theatre (2026-10-31)**: a native helper DLL for "IP protection", obfuscation,
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hardware locking, remote code that downloads and executes, and gating asset downloads as an auth
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check. None make a licence enforceable; see `commercial.md` → "Anti-piracy posture".
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- **Commercial structures (2026-10-31)**: Patreon or any subscription platform of our own, paid
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early access, a paid beta, a gated Discord, and a Pro trial (the free tier is the trial).
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- D3D11 swap compositor (superseded by the software compositor).
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- OBS-style source expansion — game capture, browser-source zoo, media playlist, VLC, colour-key,
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MIDI. The minimal source set is deliberate; creators who need more have graduated to OBS.
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- Multi-layout / profiles / presets — that is what OBS is for.
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- Cross-process stream resume (impossible via the API; creator ruling 2026-09-01).
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- Stream Deck / Loupedeck integration — the device sends keystrokes, and global hotkeys already
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*are* the integration.
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- Per-source audio sync offset — global offset shipped (TASK 22); per-source is the OBS mixer
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rabbit hole and breaks the one-knob audio rule.
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- Chroma key / NVIDIA-only background removal (the bundled ONNX path is the one shipped).
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- Virtual camera output — a different product and a device-driver swamp; our output is one
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YouTube stream.
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- Replay buffer, stream clipping, multi-destination restreaming, an in-app bug reporter, and an
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advanced broadcast-form tab (latency/DVR/embed/projection/CC/region are fixed at sane defaults;
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every exposed field is a support ticket).
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