gramps
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Audited the shipped feature surface against the list. Seven subjects were missing, three of them distinguishers: - **Green/blue screen removal** — auto-detect + opt-in suggestion, and it keys alert clips too. - **Video file layers** — clip decodes, audio joins the mixer, per-layer mute/level. - **Edit the broadcast on air** — title/description/tags/visibility, same fields prefill Go Live. - Global hotkeys (F1–F5 / F6 / F7 / F8 / F9, OS-level), layout autosave, record with no sign-in. - Resilience as one subject: ingest pre-flight, reconnect, Back on air, crash-safe fragmented MP4. Corrections: the transition row claimed Move, which is still queued — now says so. The after-surge list gained Move and scene-linked audio (35) and dropped entries that have shipped (media file picking) or that belong to ready rows (resilience). 32 ready subjects, 8 later.
104 lines
7.1 KiB
Markdown
104 lines
7.1 KiB
Markdown
# YouTube training videos — what to film, and in what shape
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The channel (`@llamacasty`) is the funnel; Steam is the checkout. These are the videos that make the
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funnel work, and the format rules settled on 2026-11-01. Money policy lives in
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[`docs/ai/commercial.md`](docs/ai/commercial.md); voice and audience in `MARCOM.md` (gitignored).
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## Format — settled
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**16:9 long-form is the library. Vertical Shorts are the trailers. Not either/or.**
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- A **16:9 video cannot be a Short**: Shorts are vertical or square, up to 3 minutes. So this is a
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per-video choice, not a setting on one file.
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- **Long-form** carries search intent ("how do I…"), holds a walkthrough, earns trust, and is what
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converts a viewer into an install. This is the priority when only one can be made.
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- **Shorts** are 20–45 seconds, one feature, no setup, ending on "full walkthrough on the channel".
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Their job is reach, not teaching.
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- **One production pass, two outputs:** record the 16:9 tutorial, then cut a vertical from it — or
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better, record the vertical separately *with LlamaCasty's own 9:16 tier* and show the app doing it.
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### Why Shorts are not the revenue plan
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- **Eligibility:** both count toward YPP, but Shorts need **1,000 subs + 10 million Shorts views in
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90 days**; long-form needs **1,000 subs + 4,000 watch hours in 12 months**. For a niche Windows
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tool, 4,000 hours is a realistic year; 10M Shorts views is not.
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- **RPM:** Shorts pay roughly **$0.02–0.08 per 1,000 views** in pooled ad revenue; long-form
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tutorials run **$3–8 per 1,000**. 100,000 Shorts views ≈ $2–8. 1,000 long-form views ≈ $3–8.
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- **The product is the revenue.** One $79 Pro sale nets ~$55.30 — roughly what **700,000–2,000,000
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Shorts views** pay. Shorts are a subscriber-and-install engine, not an income line.
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### TikTok
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**Repost the verticals; never build for it.** Zero marginal cost once a Short exists, and the odd
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spike is free reach. But the feed's intent is entertainment, links are buried, and a Windows
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streaming tool is a hard sell there: it is a mirror, not a strategy.
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## Cadence
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One long-form tutorial plus two Shorts cut from it, per feature. That is roughly the 8–10 asset
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launch set already in `MARCOM.md`.
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## Features worth filming — ready now
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| Feature | The video it earns |
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|---|---|
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| Five built scenes with art | "Your stream is built before you open the app" — the KISS thesis in 90 seconds |
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| Fullscreen-game detection on the Live background | "It found my game by itself" |
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| **Capture Window** (preview right-click → Capture Window…, or Change Capture… on the row) | "Stream one app, not your whole desktop" — and why the pick is session-scoped, not saved |
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| **Capture Desktop → display list** | "Stream your second monitor" — including the auto-switch when a game opens elsewhere |
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| Webcam placement: drag, resize, mirror, rect/round, border colour + animation | "Make your cam look intentional" |
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| Webcam background blur / removal | the most demo-able feature on the list |
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| **Green/blue screen removal** (chroma key, auto-detects the screen colour, opt-in suggestion in Settings) | distinguisher: "no physical green sheet" — and it works on alert clips too, because a clip is a clip |
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| **Video file layers** (add a clip; its audio joins the mixer, loops, per-layer mute + level) | "play a video inside your scene" — ending reels, trailers, countdowns |
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| **"How to Blur" — privacy blur layer** (box or circle, covers everything, brand exempt) | its own video, not a segment: "The moment you need to hide something" — nobody expects it. Webcam blur is the separate row above |
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| Zoom: left-click in preview while live, Ctrl+right-click while editing, Ctrl closes; Circle / 9:16 / 16:9 shapes, anchor or follow | "Zoom in on anything, mid-stream" |
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| Vertical 9:16 tier with locked camera + chat | "Stream Shorts-style from one app" |
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| One mic control: volume, mute, meter | the anti-mixer pitch |
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| Voice polish: bass, treble, gate, compressor | A/B demo — sells without explanation |
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| Auto-ducking | the 20-second clip that converts: loud game, voice on top |
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| Limiter | "why your stream never clips" |
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| TRAX background music with its own meter | "music without a copyright strike" |
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| Mono fold | accessibility, and it is the creator's own story |
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| Lip-sync offset | "fix audio drift in one slider" |
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| One-click go-live, settings auto-filled | the headline |
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| **Edit the live broadcast on air** (title, description, tags, visibility from the Stream Info drawer; same fields prefill the Go Live dialog) | "change your stream title without restarting" |
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| **Global hotkeys** (F1–F5 scenes, F6 start/stop, F7 mic, F8 desktop audio, F9 TRAX; OS-level, so they work while your game has focus) | "run the whole show from the keyboard" |
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| Layout autosave | "close the app, come back, it is where you left it" |
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| Record with no account, no sign-in | "you do not need YouTube to press record" |
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| Test stream (private, simulated chat) | "practice without an audience" |
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| **Resilience**: ingest pre-flight (dead network never creates a ghost broadcast), reconnect without ending the stream, one-click **Back on air**, crash-safe fragmented MP4 | "the network dropped and the stream came back" — proof beats a feature list |
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| Chat overlay (fonts, colours, fade, never stored) | privacy + looks |
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| Alerts: built-in clip, custom video, sound byte, ticker | "your Super Chat moment" |
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| Social bar | "your handles, validated" |
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| Scoreboard layer | session tallies, monetization-adjacent |
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| Drag/resize with undo, transitions (cut/fade/wipe — **Move is still queued**, see below) | polish demo |
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| Local recording + rename on stop | "record and keep it" |
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| YPP journey tracker | the monetization-awareness hook nobody else ships |
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**Film first:** privacy blur ("How to Blur"), auto-ducking, green/blue screen removal. Those three
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sell in twenty seconds with no narration, and no competitor ships the first or the third.
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**This table is the running list.** Every subject the creator names — in passing, in a bug report,
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or in a support answer — gets a row here the moment it is said, even if the video is months away.
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That, not a backlog, is how the channel keeps its inventory.
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## Features to film after the surge lands
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Text layer · scheduled streams (TASK 34) · bandwidth step-down (33) · publish-recording (50) ·
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YPP slice 2 (39·2) · visibility picker at release · **Move transition** (per-layer carry-across-scenes) ·
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scene-linked audio (35). Filming these early means filming
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something that does not exist yet.
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## Channel roles — do not blur them
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- **`@llamacasty`** — training and how-to, promo videos, the quiet "here's the tool I use".
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- **Steam** — distribution, wishlists, stats, reviews, the store page.
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- **GitHub `llamacasty/support`** — issue tracking only, deliberately behind an account.
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- **`llamacasty.com`** — the model (free app, paid edition), the store link, the privacy policy.
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No price, ever.
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## Support → content loop
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A repeated support question is not a ticket, it is next week's video: answer once by email, record
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the answer, and the video answers it forever. Policy in `docs/ai/commercial.md` → Support.
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