47 lines
3.0 KiB
Markdown
47 lines
3.0 KiB
Markdown
# TASK 54 — Marcom round: free-forever positioning + merch (queued 2026-10-08)
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> Catalog: [`TASKS.md`](../TASKS.md) — status and requirements live here.
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**Why:** the monetization decision changed. LlamaCasty launches **watermark-free and free as in beer,
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forever** — no paid tiers, no branding flash. The old watermark-paid-delta plan (TASK 10) is
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superseded. Money, if any, comes from **gratuity and branded merch**, never from gating the app.
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**History of the ruling (creator-led, 2026-10-08):** feature set is locked for v1; there are no new
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pricing tiers to build. The compensation decision: ship the app free and watermark-free, put a
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coffee jar / merch storefront in front of people, done. Assistant recommendation that was accepted:
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**print-on-demand merch** instead of a tip jar for the main channel, because a t-shirt the viewer
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wears is free advertising a donation is not.
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**Done so far:**
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- ✅ llamacasty.com stripped of ALL pricing (2026-10-08): plans ($0/$10/$400), the feature chart,
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the "made with LlamaCasty!" flash copy, and the `#pricing` section replaced with a **free-forever
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band**: "Free forever. Completely yours." — no watermark, no branding on stream, no subscription,
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no account. Nav + footer relinked to `#free`. Deployed + verified live (0 pricing refs).
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- ✅ Ruling recorded: no watermark, no branding-flash, app ships as-is.
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**Merch plan (accepted, corrected 2026-10-08):**
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- **Printful as the producer/fulfillment** (quality + creative control). **CORRECTION:** Printful has
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**no first-party storefront available to us** — its "Quick Stores" is US-seller/US-buyer only (and
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no custom domain), so it never appears on the store-connect page. A storefront *layer* is required.
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Chosen: **Big Cartel** (free plan = 5 products, custom domain, artist/independent positioning —
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the exact lineup size) integrated via Printful's connect flow; **Square Online's** free plan is the
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fallback. One store only, linked prominently on llamacasty.com and in the app's About pop-up
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("so it's always present").
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- **Small lineup: 3–5 items** to start (t-shirt, mug, sticker set — the llama logo is the obvious
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draw). Assets live in `llamacasty.web/assets/img/` (icon-512.png, logo.webp, gramps-480.webp).
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**In-app tasks bundled here (small, App-layer only):**
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- ☐ Branding-flash text becomes **"llamacasty.com"** (single small mention) instead of the
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"made with LlamaCasty!" overlay — pending the "no branding, completely yours" wording conflict:
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a streamer showing zero branding and a streamer showing "llamacasty.com" are different promises;
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creator to pick.
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- ☐ Add the merch/storefront links to the **About pop-up** so the store is reachable from inside
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the app at all times.
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**Marcom write-up:** capture this whole decision (positioning, competitor note — Meld Studio runs
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free core + paid AI tiers and a merch store; ArtCraft monetizes AI credits — the free-forever
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difference) into the dedicated **marcom.md** file once the creator creates it. This task file is the
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working copy until then. |